August 7, 2010
Increasingly, Companies Seek to Tie Giving to Their Efforts to Achieve Business Goals
Winning corporate grants is getting more difficult—and the bad economy isn’t the only reason.
More and more, charities seeking support from America’s largest corporations must sell companies on the argument that working with them makes good business sense. Corporations today often want more control over events, cause-marketing deals, and other kinds of support, as well as the understanding that working with a charity can bring business benefits such as greater
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