January 15, 2009
Company Enlists Cellphones in Charity's Text Campaign
The Pepsi Bottling Group is putting its cellphones to work to help recover missing children.
The Somers, N.Y., corporation enrolled more than 27,000 company-owned cellphones in the Wireless Amber Alert program, which sends text messages to participants when a child is abducted in their area. The messages include a description of the child, the suspected kidnapper, and any vehicles involved in the abduction. The program is run by the Wireless Foundation and the National Center for
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