Connecting With Generation X

Charities look for new ways to reach out to the under-40 set

Robert Sena's relationship with Project Sunshine began with a simple invitation from a friend. Two years ago, the friend asked Mr. Sena, then a graduate student in New York, whether he wanted to volunteer with the charity by spending time with young patients at a local hospital.

Mr. Sena, who grew up in Florida and had few connections in the city, jumped at the chance to get involved and meet new people. "After one