July 24, 2003

Connecting With Generation Y

By Elizabeth Greene

Sensing a big opportunity, many charities look for ways to entice the newest wave of potential donors

A smart-alecky youth with 57 clothespins clipped to his face is helping World Vision, in Federal Way, Wash., attract teenagers to its cause. The picture of the teenager, included in brochures that the antipoverty group hands out at Christian rock concerts, carries the caption "Saved No One," and is juxtaposed with an image of a smiling young woman who did without food for 30 hours and

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