August 13, 1998

Corporate Giving Can Improve Bottom Line

To the Editor:

In its July 16 issue, The Chronicle reported on its survey in which corporate executives were asked to rate their philanthropy's relevance to their business's financial success ("Companies Divided Over Philanthropy's Impact on Profits"). The responses varied: Some executives saw philanthropy as relevant, others did not.

A recent focus group with corporate executives found that philanthropy -- if strategically planned and executed

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