February 8, 2007
Corporate Giving Spurs Sales Growth, Study Finds
For every dollar a retail company, bank, or popular-goods manufacturer adds to its charitable-giving budget, it can expect sales to grow by an average of $6, according to a study by three university researchers who attempted to quantify the economic benefit of corporate giving.
In addition, a separate report released last month by the Conference Board, an association of businesses that is based in New York, says that giving by many of the country's largest companies rose from 2004 to
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