February 26, 2009
Corporate and Individual Giving: What to Expect in Coming Months
Business-charity marketing deals won't suffer
Charities nationwide report that companies are pulling back from making outright grants and supporting walkathons, galas, and other special fund-raising events. But cause-related marketing deals — in which companies donate a portion of product sales or promote other activities to support charities while also boosting their corporate image — are likely to remain attractive to companies and even grow this year, says
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
