February 26, 2009
Corporate and Individual Giving: What to Expect in Coming Months
Business-charity marketing deals won't suffer
Charities nationwide report that companies are pulling back from making outright grants and supporting walkathons, galas, and other special fund-raising events. But cause-related marketing deals — in which companies donate a portion of product sales or promote other activities to support charities while also boosting their corporate image — are likely to remain attractive to companies and even grow this year, says
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