October 13, 2005
Crafting a New Role
Museum's new mission spurs big increase in donors and visitorsThe Fuller Museum of Art had a reputation for playing it safe. The museum, located about 25 miles south of Boston in Brockton, Mass., had followed a tried-and-true approach for most of its nearly four-decade history -- playing host to exhibits of largely conservative artwork that drew modest crowds and generated little buzz.
The approach was effective enough to keep the museum alive. But in culture-rich New
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