Whether embarking on a fund-raising campaign, trying to attract attention to a cause, or seeking new volunteers, nonprofits are increasingly turning to videos.
What is involved in producing a video campaign? How much should a nonprofit expect to spend? What types of information about a nonprofit should a video convey? What are the best ways to tell your group's story and show its impact through video? How might video fit in with a nonprofit's communications strategy?
Join us on Tuesday, August 30, at noon U.S. Eastern time for a live online discussion about the ways nonprofits can use videos to raise money, tell a story, and spread the word about their cause.
Kristin Rowe-Finkbeiner, a co-founder and the executive director of MomsRising.org, a nonprofit that works to increase family economic security and advocates for changes in public policies that affect mothers and families. Ms. Rowe-Finkbeiner is also the co-author of The Motherhood Manifesto and of The F-Word: Feminism in Jeopardy and a regular contributor to the Huffington Post. Previously, Ms. Rowe-Finkbeiner worked as a consultant in the field of political strategy and policy analysis and was the political and field director of the Washington Conservation Voters.
Stacy Laiderman, a senior producer at See3 Communications, a Chicago company that helps nonprofits with video production, online strategies and campaigns, and Web design and development, where she has worked on more than 150 nonprofit videos. She previously worked in the motion-picture industry and was involved in the making of the documentary films Standing Silent Nation and The Calling.