Many nonprofit organizations don't take advantage of all the tools available to help them spread their message, says Nedra Kline Weinreich, a marketing expert.
Knowing how to incorporate both traditional marketing and social media into a charity's overall plan can give an edge to nearly any nonprofit group.
Join Ms. Weinreich and The Chronicle on Tuesday, February 1, at noon U.S. Eastern time for a live online discussion that will help you discover the best ways to promote your nonprofit group.
The Guest
Nedra Kline Weinreich is president of the marketing consulting company Weinreich Communications and author of Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good. She has worked with nonprofit organizations and government agencies as diverse as the Nature Conservancy and the National Institutes of Health.
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Comments
1. nelsonatmcc - January 31, 2011 at 03:24 pm
How do I log on to the live discussion? Please send this information to my address; nvenezia@miracosta.edu. Thank you.
2. ccrosser - February 01, 2011 at 11:59 am
me to - how to access this live discussion
3. sreedq - February 01, 2011 at 01:07 pm
Hi,
How may I copy the discussion or receive a transcript?
4. peter_panepento - February 01, 2011 at 03:38 pm
You can replay the entire event by clicking on the replay button on the box above. Thanks.