March 18, 2004

Creative Approaches to Spreading Charities' Messages

By Cassie Moore

Two years ago, when Big Brothers Big Sisters of Central Iowa, in Des Moines, moved to a new building, Sheree Clark, a board member of the charity and co-owner of Sayles Graphic Design, suggested that it might be a good time for the organization to get an image makeover. The charity would have to spend money reprinting its materials with its new address, Ms. Clark reasoned, so why not go a step further?

Althea Holcomb, the organization's executive director, says she jumped at the idea,

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