May 1, 2008
Credit-Card Promotion Seeks to Spur Business Gifts
Charity marketing deals with credit-card companies aren't new, but Advanta — one of the largest credit-card issuers in the small-business market — hopes that its new partnership with Kiva, a charity that makes small loans, will help both the organization and Advanta's customers.
Kiva is a San Francisco organization, founded in October 2005, that allows people to make loans to entrepreneurs in developing countries. Loans made through the organization's Web site
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