February 12, 2009
Culture Flash
How arts groups are exploiting technology to get a leg up in the recession
After years of investing in new technology and online communications, many arts and cultural groups are finally seeing a payoff, just in time to help them weather the worst economic climate most charities have ever seen — and one that disproportionally threatens arts groups.
For several years, Internet marketing has been viewed as a way to supplement traditional practices. But now, with the tight economy, some groups are counting on online communication as a way to save
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