December 9, 2004
Database of Listeners Aids Radio Station
Minnesota Public Radio is tapping into the power of the Internet to expand the network of people that its reporters turn to in their reporting.
Over the last two years, the organization's Public Insight Journalism program has built a database of 8,000 listeners, with information they provide such as age, gender, career, personal interests, and whether they have children, which reporters can use when they are looking for sources for their stories.
The program grew out of a
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