Episode 12: Developing Online Relationships With Donors

Allison Fine

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How can your organization use social-networking tools to build meaningful relationships with potential donors? Allison Fine, the host of Social Good, talks with Morgan Richards, who handles online communications at Children's Hospital Foundation of Colorado, and Shirley Sexton, director of interactive marketing and fund raising at See3 Communications, about the ways they talk to donors online. (Running time: 15:07)

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at afine@demos.org. Look for new installments on the first Thursday of every month.