Fundraisers have a lot to worry about as they plan their 2012 direct-mail efforts. The economy remains sluggish, technology and social media are taking the spotlight away from more traditional forms of communication, and the forthcoming presidential election will compete for donors' attention.
How can your organization navigate these challenges and produce appeals that resonate with donors?
Join us on Tuesday, January 31, at noon U.S. Eastern time for a live online discussion that will answer these and other questions about direct-marketing strategies for the year ahead. Our experts will identify trends and share insights that can help you get the results you need in 2012—online and off.
Derek Torry is vice president for client services at Russ Reid Company, a direct-marketing consulting firm. His clients have included large national nonprofits like World Vision and St. Jude Children’s Research Hospital as well as companies such as Epson America, Microsoft, and Nestlé.
Jean M. Simmons is director of annual giving for Catholic Relief Services, an international relief charity. She and her staff of 19 raise more than $60-million annually through direct mail, telemarketing, online fundraising, and personal solicitation.