March 11, 1999

Direct Marketing Draws $91.5-Billion

Direct mail, telemarketing, catalogues, and other direct-marketing appeals generated $91.5-billion in revenue for non-profit organizations last year, according to a study released by the Direct Marketing Association.

The study, which analyzed 51 types of companies and non-profit groups, found that direct-marketing proceeds to the four non-profit categories -- museums and galleries, membership groups, social-service charities, and educational organizations --

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