October 29, 2009
Doctors Without Borders (New York): No. 139
Doctors Without Borders is No. 139 in the Philanthropy 400
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Doctors Without Borders is No. 139 in the Philanthropy 400
The goal: Use online fund raising as a way to compensate for declining donations from direct mail.
The problem: In 2008, donations produced by direct-mail appeals dropped in size by 9 percent, and 18 percent fewer people responded to its mailings to potential donors.
The approach: This month, the aid group unveiled an online tool modeled on appeals used by charities for marathons and other events. People create an account on the Doctors
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