October 16, 2011
Don’t Give Up on Donors Who Can't Give Now
Coping in the Downturn
The Fred Hutchinson Cancer Research Center invites families to meet with scientists.
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The Fred Hutchinson Cancer Research Center invites families to meet with scientists.
Behind the approach: Many donors weren’t interested in talking to fund raisers or staying involved with a charity during the recession, largely out of concern they would be asked for money they felt too financially squeezed to give.
What’s working: Fred Hutchinson Cancer Research Center (No. 320), in Seattle, kept inviting its generous donors to events and assured them they didn’t have to worry about giving. “We know we were
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