July 15, 1999
Donors' Assets -- Where the Money Is
We are in the midst of a revolution. No, not the changes brought about by the Internet, though that is a part of it. This revolution is in the ownership of assets, and it will have a profound effect on the ability of charities to thrive in the decades ahead.
In short, asset ownership is rapidly being democratized. With the explosion of interest in the stock market over the past two decades, business owners and executives no longer are the only ones who have
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