March 8, 2001
Donors Need to Learn What Collaboration Really Means
By SUSAN A. OSTRANDERA while ago, I heard a top corporate executive talk about how his company had used what he called a "collaborative process" about where to donate its substantial annual gift. He talked about how employees at every level had a voice in the decision, and how well the dialogue succeeded in making everyone feel involved and excited about the cause finally chosen.
As I heard this story, I wondered why the "collaboration" was limited to only one
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