October 12, 2006

E-Mail Programs Undercount Who Opens Appeals

By Nicole Wallace

More people might be opening e-mail messages than charities think, a new study suggests. The proliferation of e-mail programs that give recipients the option of blocking images are probably a key reason that nonprofit groups have seen a decline in recent years in the percentage of e-mail messages opened by their intended recipients, according to a technology-consulting company that examined results of appeals at several

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