September 5, 2002
E-Mail Promotion Powers Bikeathon
Riders who sign up for the Pan-Massachusetts Challenge, a two-day charity bikeathon, agree to raise at least $1,000 for cancer care and research at the Dana-Farber Cancer Institute, in Boston. This summer participants in the August ride got an electronic boost for their fund-raising efforts.
Organizers sent riders a 20-second e-mail advertisement about the Pan-Massachusetts Challenge that combined images from past rides with stirring music. Riders then could forward the advertisement
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