Online tools give charities an opportunity to reach a wider pool of donors. But many groups are failing to capitalize on this opportunity.
How can nonprofits take advantage of technology to raise more money online?
In the latest episode of Fundraising Fundamentals, Katy Flint Coppinger, senior director of development at Food Bank for Westchester, in New York, discusses how her organization is using online tools to connect with its supporters. She is joined by Marc Halpert, managing director of E-Giving, an online donation site for nonprofits, who offers advice on how groups can create donation pages that encourage potential supporters to give.