December 2, 2012
Effort Aims to Steer Gifts to Nonprofits That Get Results
When the Osborne Association, a New York charity that aids prisoners and their families, starts a new program, the nonprofit searches for approaches that have already been proven to work. When it creates a new service, the group carefully collects data to monitor results.
“We don’t have enough time and money to do things that don’t work,” says Elizabeth Gaynes, the organization’s executive director.
With the year-end giving season under way, a new