March 18, 2012
A Well-Crafted 'Elevator Speech’ Can Sell a Mission Succinctly
Jim Harrison
Brenda Eheart (left) personalizes her pitches on behalf of her charity, which recruits older people to help raise foster kids.
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Jim Harrison
Brenda Eheart (left) personalizes her pitches on behalf of her charity, which recruits older people to help raise foster kids.
Brenda Eheart’s charitable mission wouldn’t seem to lend itself to a two-minute “elevator speech.” In 1994, Ms. Eheart founded Hope Meadows, an intergenerational community located on a decommissioned military base that recruits older people to help raise foster children in exchange for reduced housing costs.
But what could sound like an abstract sociological concept comes to life in Ms. Eheart’s account.
What’s her secret?
“I
