May 2, 2002
Encouraging Donors to Give Monthly
Hidden Gold: How Monthly Giving Will Build Donor Loyalty,
Boost Your Organization's Income, and Increase Financial
Stability
by Harvey McKinnon
In this book, Harvey McKinnon, a fund-raising consultant in Vancouver, B.C., encourages charities to use monthly giving programs. He says such efforts draw increased donations from current donors and reduce the rate of donor attrition more than other methods of fund raising, such as frequent
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