April 6, 2006
European Businesses Form Long-Term Ties With Charities
A new report shows that European charities and businesses are more likely than those in the United States to collaborate on long-term marketing deals.
The report released by Ethical Corporation, a British magazine, was the periodical's first study of business-charity partnerships.
It examined any type of deal in which businesses did more than give money, such as donating marketing and other assistance to help charities increase their budgets and their
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