Expanding Museums' Visibility and Brands

By Cassie J. Moore

NEW BOOKS

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition
by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler

"For many years, museums were elite organizations that assumed their high-level consumers would participate because of the treasures that museums possessed. Museums evolved slowly into consumer-centered organizations in which museum management and staff