February 21, 2010
Understanding How Donors Choose: a Key to Fund-Raising Success
Many fund raisers spend so much time collecting information and doing research on their wealthy donors that it almost seems like they are stalking potential supporters, say Bernard Ross and Clare Segal, two British nonprofit consultants.
Not surprisingly, donors sometimes get “a little freaked out” by the amount of personal and financial information fund raisers uncover, Mr. Ross says.
Instead of focusing so much on donors’ financial means and other research,
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
