January 25, 2007

Face Time: Charities Flock to Social-Networking Web Sites

By Scott Westcott

Nancy Lublin, chief executive of Do Something, a New York charity that encourages young people to volunteer, grasped the power of social-networking sites on the Internet the day she overheard one of the charity's interns griping. The high-school student was frustrated by the bureaucracy involved in getting a project off the ground for her school's community-service club.

"She said, 'I don't get it. When I have ideas, I put them on Facebook and within an hour about 20 gazillion people