'Fast Company': Conservationist's New Path

By Nicole Lewis

A prominent environmentalist is making waves by working for Wal-Mart on sustainability issues, says Fast Company magazine (September). Adam Werbach "has made a leap that is either visionary or naïve, depending on your perspective," says the magazine.

Mr. Werbach, former president of the Sierra Club, became disillusioned with the ability of environmental groups to carry out their ideas, says the article: "What was needed, he said, was a new way of connecting sustainability