October 15, 2009

Females in Late 30s Make Loyal Donors, Study Finds

By Holly Hall

Many charities are taking to the streets to raise money — knocking on doors or urging pedestrians to give. Most of the time, street fund raisers seek out people in their 20s and encourage them to sign a form that allows the charity to automatically take money once a month through their credit card or bank account.

But charities that do such fund raising should instead be pursuing women in their late 30s, especially those who work in professional jobs.

That's the

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