May 31, 2007
Few Groups Monitor Marketing Results
Nearly two-thirds of charitable organizations do not keep track of the results of their marketing efforts and therefore have no way to know whether they are reaching the people they hope to influence, according to an online survey of 350 nonprofit communication leaders.
The survey, conducted by Nancy Schwartz & Company, a Maplewood, N.J., company that advises charities on their communications, found
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