Focusing on What Matters

Jan Masoaka edits the Web site Blue Avocado.

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By Hildy Gottlieb

Jan Masaoka, a management expert and editor in chief of the online magazine Blue Avocado, explains why charities should focus their efforts more on doing good and less on how they run their operations.

Hildy Gottlieb is the co-founder of Creating the Future and author of The Pollyanna Principles: Reinventing Nonprofit Organizations to Create the Future of Our World. In this podcast, Making Change, she interviews leaders to discuss how those who are working for the greater good seek to create social change. Please e-mail your thoughts and ideas on this podcast to Ms. Gottlieb. New episodes of Making Change appear on the second Thursday of every month.