January 15, 2012
For Charities Seeking to Boost Their Online Giving, It’s Game On
WildAid’s Web site features an interactive machine that shows supporters how the charity uses donations of different amounts to protect specific animal species.
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WildAid’s Web site features an interactive machine that shows supporters how the charity uses donations of different amounts to protect specific animal species.
The “donate” button is so 2011.
Now a charity’s supporters can do much more: They can build a virtual gingerbread house for Ronald McDonald House Charities, play with a virtual toy from their smartphones as they donate to Toys for Tots, or see how their donations are put to work at a virtual vending machine operated by the conservation group WildAid.
Online games and other interactive efforts helped many charities increase donations during the crucial
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