November 23, 2006
Foundations Should Start Hiring Storytellers
It is often said that foundations contribute two assets to social change — money and knowledge. But too many foundations fail to capture and share a critical part of what they know: the stories that explain what they do, why they do it, what they learn, and what difference it all makes.
Every foundation sits on a treasure trove of stories that represent its values, its goals, and its impact. These stories are complex, comprehensive, and engaging, and they are the face of
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