• January 26, 2015

Foursquare for Charities: Why Location Matters

Tuesday, June 22, at noon U.S. Eastern time

Foursquare, a location-based social network, is gaining ground as a tool that fund raisers and other nonprofit leaders can harness to raise their organization’s profile, connect with supporters, and raise more in donations.

How does this new social-networking technology work? How does it differ from and work with Facebook? Is it just another new gimmick or is it a good use of a charity's time and other resources

Join us on Tuesday, June 22, at noon U.S. Eastern time for a live online discussion about how nonprofit groups can use Foursquare to raise money, promote their images, marketing deals and special events, and recruit and manage volunteers.

The Guests:

Estrella Rosenberg founded Big Love Little Hearts, which works to provide life-saving surgery to children with congenital heart defects in developing countries. She also founded other nonprofit organizations including One Hundred Squared, Little Leo Foundation, and the 4F Club. Ms. Rosenberg recently used Foursquare as part of a social-media campaign that raised $25,000 for her charities.

Joe Waters is director of cause and event marketing at Boston Medical Center, where he started the center’s cause-marketing program in 2004. Previously, he was director of corporate relations at Cambridge Health Alliance and director of business development at WGBH Boston. He studies the use of Foursquare and other social-media platforms by charities on the blog, Selfishgiving.com.


1. impactsp2walden - June 22, 2010 at 11:20 am

The next time you're in Philadelphia, PA on the University of Pennsylvania's campus, say hello and check-in at the Center for High Impact Philanthropy: http://foursquare.com/venue/1072989.


2. rocketpreacher - June 22, 2010 at 04:09 pm

I am wondering how this organization is somehow tied to the Foursquare Church? The name Foursquare is pattented and trademarked by the Foursquare Church, so the use of Foursquare for Charities must be associated with the Foursquare Church or illegally using this name. Please respond as to how this organization is or is not associated with the Foursquare Church, and if not how it is legally using that word in their name.

3. peter_panepento - June 23, 2010 at 10:13 am

rocketpreacher -- That would be an issue for the church to take up with the creators of the Foursquare social network.

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