Foursquare, a location-based social network, is gaining ground as a tool that fund raisers and other nonprofit leaders can harness to raise their organization’s profile, connect with supporters, and raise more in donations.
How does this new social-networking technology work? How does it differ from and work with Facebook? Is it just another new gimmick or is it a good use of a charity's time and other resources
Join us on Tuesday, June 22, at noon U.S. Eastern time for a live online discussion about how nonprofit groups can use Foursquare to raise money, promote their images, marketing deals and special events, and recruit and manage volunteers.
Estrella Rosenberg founded Big Love Little Hearts, which works to provide life-saving surgery to children with congenital heart defects in developing countries. She also founded other nonprofit organizations including One Hundred Squared, Little Leo Foundation, and the 4F Club. Ms. Rosenberg recently used Foursquare as part of a social-media campaign that raised $25,000 for her charities.
Joe Waters is director of cause and event marketing at Boston Medical Center, where he started the center’s cause-marketing program in 2004. Previously, he was director of corporate relations at Cambridge Health Alliance and director of business development at WGBH Boston. He studies the use of Foursquare and other social-media platforms by charities on the blog, Selfishgiving.com.