January 25, 2007
Fund Raiser Proposes New Ideas in Thinking About Solicitations
NEW BOOKS
The Joy of Fundraising: How to Stop Suffering and Start
Enjoying Asking for Money for Your Favorite Cause
by Terry Axelrod
Though fund raisers may feel awkward or even rude asking donors for money, they shouldn't, writes Terry Axelrod, founder and chief executive officer of Benevon, a fund-raising consulting company. She proposes a shift in thinking about raising money, and urges charities to "leave behind the myth of
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