August 21, 2008
Fund Raisers Debate a Product That Monitors Donors' Viewing Habits
A new tool designed to help charities increase bequests and other types of donations has sparked a controversy over the privacy rights of donors.
At issue is a product called Planned Gift Prospector. It is produced by Pursuant, a Dallas consulting company that advises charities on online fund-raising campaigns, and the Stelter Company, a Des Moines business that produces marketing and other materials for fund raisers.
The Planned
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