April 3, 2008
Fund Raisers Should Help Donors Enjoy the Gift-Giving Experience
NEW BOOKS
Winning Gifts: Make Your Donors Feel Like Winners
by Thomas D. Wilson
"Ideally, the philanthropic fund-raising professional will be able to balance the urgent, immediate needs of the institution with the lifelong, personal values of the donor," writes Thomas D. Wilson, a fund-raising consultant.
"If we can match the donor's philanthropic values with the organization's needs, then asking for a philanthropic investment
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