November 1, 2007
Fund Raisers Urged to Focus on Young Donors and Owners of Real Estate
Despite research showing that as much as $6-trillion will flow into charities through bequests as members of the World War II and baby-boom generations die, a closer look at demographic figures reveals that charities are unlikely to see much of that money for decades, experts told the 1,150 fund raisers who attended the annual meeting of the National Committee on Planned Giving here.
As a result, speakers told fund raisers to veer somewhat from tried-and-true tactics and focus on new
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