April 9, 2009

Fund Raisers Urged to Pursue Childless Donors for Bequests

By Paula Wasley

While most types of contributions slow in tough economic times, giving through charitable bequests usually grows during a recession, fund-raising experts say.

Three new studies presented at the Association of Fundraising Professionals conference here last week seek to help nonprofit groups do a better job of soliciting such gifts by offering insights into which donors are most likely to remember charities in their wills, and why.

In a study that tracked 20,000 Americans over

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