April 9, 2009
Fund Raisers Urged to Pursue Childless Donors for Bequests
While most types of contributions slow in tough economic times, giving through charitable bequests usually grows during a recession, fund-raising experts say.
Three new studies presented at the Association of Fundraising Professionals conference here last week seek to help nonprofit groups do a better job of soliciting such gifts by offering insights into which donors are most likely to remember charities in their wills, and why.
In a study that tracked 20,000 Americans over
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