March 6, 2008
Fund-Raising Consultant Helps Charities Write Direct-Mail Appeals
NEW BOOKS
Breakthrough Fundraising Letters: How to Write Direct Mail
Donation Request Appeals That Attract More Donors, Raise More
Money, and Build Stronger Relationships
by Alan Sharpe
"Your fund-raising letters need to be different or you're dead," writes Alan Sharpe, a direct-mail copywriter and nonprofit consultant. "Today's direct-mail donors demand variety. Fail to give them variety and they will fail to give."
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