Fund-Raising Teams Rethink Roles Amid Economic Pressure to Justify Jobs

The economic downturn has brought about a shift in what fund raisers do all day­, as well as changes in how employees in other departments work.

Timothy Higdon, Amnesty International's deputy director for external affairs, says he was able to avoid the job cuts that affected other departments at the charity by shifting two employees from the marketing department into direct money-producing roles — one into a new street-canvassing program, and the other into Amnesty's

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