October 16, 2003
Fund-Raising Veterans Offer Advice on Setting Up a Donor-Research Unit
During Peg Shelton's first month as a researcher in the fund-raising department of the U.S. Olympic Committee, in Colorado Springs, Colo., she created a report that showed where the nonprofit organization could get millions more in donations.
Working with the fund-raising staff, she identified potential donors, found clues to their assets and net worth, looked up their past giving to the committee and to other organizations, and figured out who had national recognition.
"We
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