Fund-Raising and Program Goals Often Clash, Say Charity Officials

Fund-Raising and Program Goals Often Clash, Say Charity Officials 1

Courtesy of Charity: Water

Charity: Water, which supports clean-water projects in the developing world (like this pump in Rwanda), has changed the way it uses numbers to tell donors about how much it costs to maintain its program.

As director of development at the Public Justice Center, Jennifer Pelton seeks to inspire donors with stories of people whose lives have been changed by the Baltimore legal-advocacy group. At the same time, the charity’s lawyers must remain sensitive to the needs and privacy concerns of the Maryland families they represent in cases aimed at protecting the rights of poor people.

Those two goals are occasionally at odds. The fund-raising appeals that tend to bring in the most