April 3, 2011
Fund-Raising and Program Goals Often Clash, Say Charity Officials
Courtesy of Charity: Water
As director of development at the Public Justice Center, Jennifer Pelton seeks to inspire donors with stories of people whose lives have been changed by the Baltimore legal-advocacy group. At the same time, the charity’s lawyers must remain sensitive to the needs and privacy concerns of the Maryland families they represent in cases aimed at protecting the rights of poor people.
Those two goals are occasionally at odds. The fund-raising appeals that tend to bring in the most