January 13, 2013
Fundraisers Find Success With Simple Appeals, Wild Ideas, and Offbeat Campaigns
Use simple messages and rigorously test them
Autism Speaks raised $750,000 online, up 50 percent from the previous December, largely by borrowing techniques that helped the Obama presidential campaign raise a big haul last year.
The group e-mailed simple and unabashedly direct text-only fundraising appeals (with messages like “We’re writing to ask you for money”) and tested different subject lines with small batches of supporters to see which ones prompted
How America Gives