April 7, 2014
New Fundraising Blitzes Bring Colleges Big Money in a Matter of Days
Colgate University marked a recent Friday the 13th by raising $5.1-million—its biggest one-day haul ever.
Columbia University raised even more last year during a one-day event, nearly $8-million.
Muhlenberg College, a small liberal-arts institution, raised more than $212,000 in a 24-hour push. Of the 1,430 people who gave to the drive, 16 percent were donors who had not given to the college in at